Green Media Toolshed

Services:
Branding
Front-End / Interface Development
Wiki Programming
Drupal Programming
Project Management

Green Media Toolshed provides tools and training for the environmental movement, working to improve the effectiveness of communications among environmental groups and the public.

Frontside was assigned to develop two simultaneous projects for GMT: Netcentric (a Drupal-driven site) and Advocacy2 (a related wiki). We began with a thorough exploration of Netcentric's core mission - building web-based networks to promote issues and campaigns for social change - and built a solid identity based upon it. The resulting logo depicts a symbollic network of global connectivity, complex and layered, yet simple in its geometry. The ensuing Drupal-based site and Wiki grew organically from out of our intial brand research, employing a refreshing, progressive color palette to mirror GMT's agenda for social change.